Standing firm in the belief that words have incredible power, NCognita is a 21-year-old rapper and poet from Los Angeles. As the latest addition to Issa Rae’s music imprint under the renowned Atlantic Records umbrella, the South Central native brings her unabashed confidence and impassioned lyrical dexterity to the consciously curated Raedio roster. With poetry as her first love, NCognita’s vibrant musical upbringing encouraged her to come into her own as a rapper. First embarking on the path of a recording artist during her senior year at the Los Angeles County High School for the Arts, NCognita decided to continue her musical education at Loyola University in New Orleans. Currently a junior in the Urban Electronic Music Production program, NCognita is grinding in every sense of the word, balancing her schoolwork with her forthcoming debut EP, The Playbook.